Together, we planted
88717 trees.

France, PUR Hexagone

1 TREE = 10

Project Summary

PUR Hexagone contributes to the reforestation of the French countryside. By supporting smallholders to plant trees and shrubs on their farms, AccorHotels is helping to protect biodiversity, increase farmland profitability, diversify revenues and protect wildlife and crops. The project provides numerous benefits that ensure optimum productivity while safeguarding the environment.

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The project in a few words

CONTEXT
The rise of monoculture in France between the 1960s and 1980s meant that farming systems viewed trees with less worth than before. Though agroforestry is now recognized as a fully agricultural practice, this was not the case even just 10 years ago. It was not until May 2010 that regulatory measures were taken to encourage tree planting on farmland. Since then, many more trees are being planted in rural area and farmers are taking an ever greater interest in the practice. Both conventional and organic farmers are motivated by the economic benefits, as well as by enriching biodiversity and soil fertility.






OBJECTIVES
Trees are integrated into production systems for several reasons, in particular, so as to protect farmland against excessive phytosanitary treatment, develop biodiversity in the crops, increase the value of farmland, protect animals, crops and equipment, manage and preserve water, protect soils, regulate climate at a local level, enhance landscapes and diversify revenues. The project provides numerous benefits that ensure optimum productivity while safeguarding the environment. The tree planting projects are run by the farmers themselves. Involvement in such initiatives is driving change in agriculture, contributing to carbon offsetting and creating sustainable landscapes for future generations. In total, around 100 projects have received support, including introducing agroforestry into large-scale farming, planting orchards, developing a hazelnut value chain and supporting farmers to convert to organic production methods. The range of projects in France are as abundant in number and varied in scope as the benefits they provide.